Postage stamps show family bonds, that lead to healthier lives

Postage stamps show family bonds, that lead to healthier lives
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Family is a social unit. Living together brings about interactions, caring, and also provides additional purpose in our lives. Our personalities depend on mentoring and sharing of thoughts. Almost all religious institutions promote family life as virtuous, and a tool to bind societies.

India | 1991 | SAARC Year of Shelter | ₹4 | The family beneath a cluster of houses connects adequate shelter with security and wellbeing.

There are various connotations to the word “family”. It is a group, either of all living in a household, or of parents and children, and today of any two or more individuals living together. Traditional images of a family always include a mother and her child (or children). More members it has, more complex or complete it becomes.

Armenia | 2005 | Motherhood Day | 350 drams | Vardan Vardanian | The carved mother-and-child motif connects maternal care with Armenia’s religious and artistic heritage; France | 1939 | Pour la natalité | 90 + 60 centimes | André Spitz | Yvert et Tellier 441 The mother surrounded by children expresses the pronatalist policies of interwar France; France | 1939 | Pour la natalité | 70 + 80 centimes | André Spitz | Yvert et Tellier 440 The mother beside a cradle presents infant care within the period’s campaign to encourage births; Kuwait | 1967 | Family’s Day | 20 fils | — | —
The parents and children portray family solidarity through a shared domestic scene.; Kuwait | 1967 | Family’s Day | 45 fils | The repeated family scene emphasizes care and companionship across generations
Syphillis and Fertility

In early 1900s, Europe was a war theatre. Various crumbling monarchies were fighting it out. Industrial revolution in the preceding century, discovery of new lands, colonialism, and better transportation all led to multiple human migrations. Syphillis, a disease that had appeared about 500 years ago, was a huge health concern. Media propaganda portrayed it as a destroyer of “families”. In middle of all such events, French were also worried about their falling fertility levels. A 1916 French government created a commission for prophylaxis of venereal diseases, and incorporated it in ministry of Hygiene. Remember venereal or sexually transmitted diseases were a huge taboo.

France | 1971 | Aide familiale rurale | 0.40 franc | Yvert et Tellier 1682 The family silhouettes and village setting recognize practical support for households in rural communities.

More than a disease, societies considered syphillis as an issue related to virtues and upbringing. Social scientists proposed early marriage as a strategy to reduce syphilis. “If men married early, and had a family, it would reduce chances of contracting an infection.” We do not know if this strategy was indeed useful. It however had a potential to spread disease to younger women.

India | 2009 | 125 Years of Postal Life Insurance | ₹5 | The umbrella sheltering a family makes financial protection a visible metaphor for security and care

Syphillis was probably just a smoke-screen. Real motive was to produce more “French progeny”. Thus began a pro-natalist movement in 1920s, with a twin aim of a disease buster and a fertility enhancer. In the same year, French government banned contraception. In 1939 came a legislation “code de la famillie” that gave various economic and social concessions to women with more kids. Today more than 96% of all countries in the world offer such maternity, paternity, or child-care benefits. These social benefits were outcomes of a pro-natal movement.

After Second World War…

After the Second World War, our planet was a different place. We had discovered our first antibiotics, Syphillis became treatable and its prevalence declined. On one hand devastated Europe was on a path of economic rebuild, and on another most countries in Asia, and Africa were on brink of being freed from colonialism. After years of separation, many soldiers from Second World War were back with their families. In US this was one of the biggest factors for a fertility-surge, or a baby boom.

India | 1977 postal use; exact stamp issue unverified | Jawaharlal Nehru definitive | 25 paise | The family-planning slogan promotes planned parenthood, while the Nehru portrait supplies ordinary postage; Nepal | 2009 | Golden Jubilee of the Family Planning Association of Nepal | 1 rupee | The family beneath a roof links reproductive-health services with household wellbeing; Bangladesh | 1974 | World Population Year — Family Planning for All | 25 poisha | The family within a house-shaped outline presents family planning as a service for the whole household; Bangladesh | 1974 | World Population Year — Family Planning for All | 1.25 taka | The four faces condense the family-planning message into an accessible graphic emblem.

In contrast, many developing countries were facing resource crunch, and were overburdened by high populations. They embarked on a path of limiting family size. In 1950s, this was a revolutionary concept, as contraceptives were still banned in most of Europe. It was only in 1967 when political environment was conducive, that French assembly passed Neuwirth Law, to revoke a 40 year old ban. While on one hand more populous countries such as India, China, Bangladesh, and Indonesia were promoting smaller families. In contrast, countries in Europe and Australia struggled with a population decline.

Aruba | 1994 | International Year of the Family — Solidarity Stamps | 50 + 35 cents | The domestic scene emphasizes learning, care and companionship within the household. Aruba | 1994 | International Year of the Family — Solidarity Stamps | 100 + 50 cents | The home and playing children connect family life with a supportive living environment
HIV brings back a focus on families

In 1983 we discovered HIV, and in next few years, we had realised its epidemic proportions. Another sexually transmitted disease brought safe sexual practices to the forefront. Societies reemphasised restraint and discipline as virtues to be emphasised. It is no wonder, that in the same period between 1983-85, many countries called for family to be at the forefront of all development agendas. In 1989 United Nations proclaimed International Year of the family (IYF). UN expressed need for such initiative as

Croatia | 2023 | International Day of Families | €0.47 | Inja Kavurić Kireta | —
The family tending a heart-bearing tree turns affection and mutual care into a shared growing task

“The family constitutes the basic unit of society and therefore warrants special attention. Hence, the widest possible protection and assistance should be accorded to families so that they may fully assume their responsibilities within the community..”

A consensus could be built five years later and world observed IYF in 1994, and many countries displayed ideal representations of a family in their postage stamps. Since then, 15th May is observed as an international family day.

Portugal | 1994 | International Year of the Family | 45 escudos | The heart enclosed by a roof symbolizes affection and security within the home; Portugal | 1994 | International Year of the Family | 140 escudos | The shared international emblem presents family protection as a common social concern; India | 1994 | International Year of the Family | ₹2 | The multigenerational group beneath the family emblem highlights relationships across age groups; Colombia | 1994 | International Year of the Family | 300 pesos | Estrella Santamaría The bright roof-and-heart emblem communicates care and belonging through a simple visual language; Vietnam | 1997 | 8th National Women’s Congress [translated inscription] | 400 đồng | N. M. Lân [imprint] |The women and children connect family life with women’s participation in society.
Aruba | 1994 | International Year of the Family — Solidarity Stamps | 50 + 35 cents | The domestic scene emphasizes learning, care and companionship within the household; Aruba | 1994 | International Year of the Family — Solidarity Stamps | 100 + 50 cents | The home and playing children connect family life with a supportive living environment.
Vatican City | 1994 | International Year of the Family | 1,000 lire | Giovanni Hajnal |The family rendered in angular, stained-glass-like forms presents ordinary relationships through sacred-art imagery; Vatican City | 1994 | International Year of the Family | 400 lire | Giovanni Hajnal | The Holy Family above a globe connects religious family imagery with a worldwide social theme; Vatican City | 1994 | International Year of the Family | 2,000 lire | Giovanni Hajnal | The intergenerational figures emphasize solidarity, guidance and care within family life
Healthcare for entire families

Many countries and organisations provide healthcare to entire families. These social security initiatives are an important incentive. In 1948, India created an Employee State Insurance act, and established a corporation (ESIC) in 1952. In 2012 ESIC completed its 50 years, and Indian Post issued a postage stamp to mark the occasion. Today, India has a nationwide state sponsored health insurance (Ayushman) which also provides a cashless cover for beneficiary families.

Japan | 1976 | 50th Anniversary of Health Insurance | 50 yen | — | Scott 1270
The grouped figures present health insurance as protection extending across the family.
India | 2012 | Employees’ State Insurance Corporation — 60th Anniversary | ₹5 | The insured family, identity card and medical building connect social insurance with access to healthcare.

A postage stamp from Macau, shows families in a stamp celebrating its social services. These stamps (in a panel below) depict mother and child, a one-child family and an interaction with grand-parents as desirable family values.

Macao, China | 2017 | Social Welfare Services of Macao — Child Care [design description] | 2 patacas | Ng Wai Kin [imprint] | The adult and child emphasize protection and nurturing during childhood; Macao, China | 2017 | Social Welfare Services of Macao — Family Harmony [design description] | 3 patacas | Ng Wai Kin [imprint] | The parents and child present supportive family relationships as part of social welfare; Macao, China | 2017 | Social Welfare Services of Macao — Care for Older People [design description] | 4.50 patacas | Ng Wai Kin [imprint] | The embracing figures portray companionship and care across generations; Macao, China | 2017 | Social Welfare Services of Macao — Disability Inclusion [design description] | 5.50 patacas | Ng Wai Kin [imprint] | The two figures emphasize assistance and participation for people with disabilities; Republic of Korea | 1987; exact design match pending | Folkways Series IV — Chuseok [provisional issue identification] | 80 won | The group preparing food together illustrates the social bonds sustained by shared traditions.
Family Medicine

By later half of 20th century, advances in science added a layer of complexity to healthcare needs. Previously, a single physician could take care of diverse health needs in a family. This “family-doctor” could treat children, adults, elderly, and pregnant mothers alike. Most health needs were simple, and more advanced therapies were simply not available. As treatments became complex, healthcare became more specialised. Now there was a doctor for every organ. This made a cohesive healthcare for a family more and more difficult.

Some countries have a well established system of family-physicians. They can take care of basic health needs for all family members, and are also gatekeepers for a more specialised care. This has an advantage of minimising overall costs of care.

Singapore | 2021 | 50th Anniversary of the College of Family Physicians Singapore — Health Promotion | 70 Singapore cents | The vaccination scenes emphasize prevention throughout life; Singapore | 2021 | 50th Anniversary of the College of Family Physicians Singapore — Community Hospital Care | S$1.15 | — | —
The bedside consultation highlights continuing care and recovery within the community; Singapore | 2021 | 50th Anniversary of the College of Family Physicians Singapore — Acute Medical Services | S$1.40 |The suturing scene illustrates the procedural skills used in everyday family practice.
Singapore | 2021 | 50th Anniversary of the College of Family Physicians Singapore — Medical Education and Research | 90 Singapore cents | The consultation and examination scenes connect clinical learning with patient-centred practice;Singapore | 2021 | 50th Anniversary of the College of Family Physicians Singapore — Chronic Disease Management | 60 Singapore cents |The blood-pressure measurement and eye examination illustrate long-term monitoring in primary care; Singapore | 2021 | 50th Anniversary of the College of Family Physicians Singapore — Pandemic Response | 1st Local [non-denominated] |Protective equipment, testing and examination recognize family physicians’ role during an infectious-disease emergency.
Changing definitions of a family

What does it mean to be a family. According to census based definitions, it is a group of individuals living in a household. However, some member may be living away for either education, occupation, or for logistic reasons. Traditional definitions include a phrase – “connected by marriage, birth, or adoption”. This definition allows extended families to be counted as one. Philatelic representations of a family have considered “a fundamental social group in society typically consisting of one or two parents and their children.” Many modern families may not fit this description.

Another modern definition is “Two or more people who share goals and values, and have long-term commitments to one another and commonly reside in the same dwelling”. This definition may be controversial in the eyes of law, but accommodates many modern relational affiliations.

Lithuania | 2019 | In the Family — Inspired [translated postcard inscription; official product title unverified] | Not applicable — unstamped picture postcard | J. Budrytė [imprint] | The adult, children and dog evoke companionship, belonging and everyday care.

Recently I came across above picture postcard. This was issued by Lithuanian Post in 2019. It shows a single parent family, with two children and a pet. It is indeed quite a change from traditional norms. Many households consider close-friends and pets as a family. Indeed, despite not bonded by blood or marriage, they can share values, goals or commitments.

Togetherness promotes desirable health-behaviour better

Physical activity is an important tool to control chronic diseases such as hypertension, diabetes and obesity. Various studies have shown that when families engage in health promotion together, it has a better uptake. In 2019 Singapore issued a set of Postage stamps to depict “Morning Singapore”. Three stamps in this five stamp set show family outings, parents leaving kids in school, or togetherness in physical activity.

Singapore | 2017 | Morning in Singapore — Hawker Centre [design description] | 60 Singapore cents | The shared breakfast scene presents food and conversation as part of everyday social life; Singapore | 2017 | Morning in Singapore — Park Connector [design description] | 70 Singapore cents | The cyclists and runners illustrate physical activity as a shared community routine; Singapore | 2017 | Morning in Singapore — School Arrival [design description] | 1st Local [non-denominated] | The school-gate scene highlights the relationships connecting children, caregivers and their community.

Families can keep diseases away. This was applied for conditions such as Syphillis or HIV, but it also holds true for chronic diseases, and mental health. They also make health financing more meaningful. Families are indeed effective disease busters

International day of the families – 15th May
United Nations — New York | 2006 | Day of Families — Families Nurture Health | 39 US cents | Shelly Bartek | The family harvesting fruit connects cooperation, food and health through a shared activity; United Nations — New York | 2006 | Day of Families — Families Foster Peace | 84 US cents | Shelly Bartek | Children sailing model boats together portray peaceful cooperation beginning in everyday relationships.

In 1993, the General Assembly decided in a resolution (A/RES/47/237) that 15 May of every year should be observed as The International Day of Families. This day provides an opportunity to promote awareness of issues relating to families and to increase the knowledge of the social, economic and demographic processes affecting families.

Croatia | 2023 | International Day of Families | €0.47 | Inja Kavurić Kireta | The family tending a heart-bearing tree turns affection and mutual care into a shared growing task.

The International Day provides an opportunity to raise issues relating to families and to increase knowledge of the social, economic and demographic processes affecting families.

India | 2020 card printing; 2024 cancellation | Mahatma Gandhi Postal Stationery Card with International Day of Families Special Cancellation | 50 paise [imprinted postage] |The house-and-heart cancellation uses postal stationery to promote recognition of family relationships.
Türkiye | 2025 | 2025 Aile Yılı (Year of the Family) | 29 Turkish lira; Stamp shows
a multigenerational family walks hand in hand beneath a spreading tree—an evocative symbol of shared roots, emotional security and the care through which families nurture health and resilience. Turkey declared 2025 the “Year of the Family” and mapped out a subsequent “Decade of Family and Population” (2026–2035) in response to falling national fertility rates, framing demographic decline as a core national security threat

12 Comments

  1. Prashant Raut

    Amazing information Sir

  2. Manisha Shrivastava

    Family … Being familiar with diseases with in could lead to prevention . Counseling and Family physician role was always imp.
    Lovely write up.

  3. Rekha

    Such a beautiful and unique way of weaving different diseases and family

  4. KANWAR P SINGH

    The choice of topic is unique and well researched. The write-up makes it interesting to read and ponder. It is always a delight to read Mr Joshi at different platforms.

  5. Well Sir the information is very good fantastic in respect of the family and way explained how to be treated good ways elaboration is appropriated.

  6. त्रिवेश गोस्वामी

    यह सबसे अच्छा लेख है जिसमे समाज एवं चिकित्सा का मनोवैज्ञानिक एवं प्रायोगिक विश्लेशण बहुत ही कलात्मक रुप से अभिव्यक्त किया गया है। यह महत्वपूर्ण जानकारी अत्यंत रोचक माधय्म से हम सभी को लाभान्वित करेगी।
    इस प्रयास के लिये आपका साधुवाद।।

  7. Apoorv Waldhurkar

    Thank you sir for an amazing article

  8. Keerti Swarnkar

    It’s very important to know and realise the importance of family. Definitely heartful families are disease busters, prevent diseases, promote health, foundation of a good society and nation and much more….. Nice topic Sir expressed in a very interesting way.

  9. dr sunil patro

    Such a wonderful way to know about our past and present understanding of “family”

  10. Venkatram P

    Very nicely written article sir about family from a social perspective to it’s relevance in modern medical science..

  11. Ritu Pande

    Family- so important for overall well being!!
    Well written Dr Rajnish!

  12. Amar Preet Kaur

    Very nicely written sir

Comments are closed